Tag Archives: Google

If you need to improve your website, design your SEO first.

Developing or changing your website can be a major act in professional life. And for that, you have to be good at SEO. It’s like buying a house: do I buy it empty or already equipped with home automation? But you can’t put home automation in half, you have to do it completely, and install:

  • home automation box
  • smart thermostat
  • connected lighting
  • electrical connected sockets
  • automatic shutters
  • connected smoke detector
  • energy consumption sensor
  • motion detector
  • weather station
  • vacuum cleaner
  • refrigerators
  • washing machines

The same goes for a new website. We do this work regularly at archiplain.

Photo by luisosorio from freeimages

For your professional or personal site, you have to do it the same way.

You have to design your SEO compatible website.

This site should include features that will allow you to attract qualified traffic related to the products you offer.

SEO is therefore an essential tool in your desire to increase the web traffic that goes to your website.

Why use SEO for this?

In reality, all businesses use web marketers to improve the visibility of their web pages.

What are the reasons ?

For two main reasons. First, the vast majority of Internet users, over 90%, begin their investigations with a search on a search engine. And a sizeable majority trust a natural result more than an advertisement.

It is therefore necessary to be present on the search engines. Without them, we do not exist on the web.

What are the relevant search engines?

The idea is not to waste time in this natural referencing. From the moment Google is the most used search engine in the world. There is no need to spend time being listed on other search engines like Bing or Qwant. It is therefore a priority to be present on Google’s search pages.


How does SEO work?

First you have to understand how the Google search engine works. This is powerful software that navigates the web from clickable link to clickable link. Once inside a page, he puts it in some sort of library. When a user does a search on Google, the software does not search the results on the web. It does it in this library.

There are therefore two important things for SEO:

  • Pages of the website must be visited by this Google software
  • Ranking in the library must be done with a highest ranking possible
photo by luisosorio from freeimages

Indexing and SEO are therefore also important for your website. It means that there must be clickable links that point to the pages of your site. In addition, the content of your pages must be sufficiently interesting. Consequently you have a high ranking, with elements like a blog or relevant keywords.


SEO strategy


When designing your website, you need to think about implementing an SEO strategy.
Some things to think about regarding your desire to position your site in the first pages of Google:
Is your product local or national, even international? It changes everything. Indeed, what is the use of being listed in New York if your product is only available in San Francisco?
Is your SEO qualified? Indeed, it is not the same thing if only one person buys your product out of 1000 people who have visited the site, or if it is one in two people.
Qualifying your SEO will allow you to consider switching to paid or non-paid SEO (SEA versus SEO)

photo by Svilen Milev from freeimages


Be careful, paying $ 1000 for 1000 clicks and having a single buyer who pays for a product at $ 50 is $ 950 loss. It is better to sell more expensive products that exceed this cost of $ 1000, or to target SEO a lot more: $ 2 for two clicks and a sale at $ 50, it is much more interesting.


How to encourage Google to properly reference your site?


It is not easy because today there are more than 200 criteria in natural referencing. And the competition is doing the same thing as you. Imagine that you have managed to have a well-referenced TAG, for example the “New York real estate” TAG. When people type this expression, your site arrives on the first page of Google. Competitors can see that your site is on the first page with this expression. So they can include that phrase on the pages of their site, or they can buy that phrase from Google. Thus, each time a user types the expression “New York real estate”, an ad will appear on the Google page. It will divert a part of the customer base to them.


There is no ideal solution for your site. Either you decide to completely redo your site to integrate an SEO strategy, or you modify it in depth. In any case, if your website is poorly referenced, it must be changed in depth.
And don’t forget one thing: asking a service provider to redesign a website does not give you any guarantee that your website will be better referenced. I know of websites which are very well referenced, which have a lot of traffic, and which have been entirely made by their owner.


What are the essential elements for a good SEO strategy for your website?


Target your customers: If you sell real estate in Paterson or Clifton near New York, there is little point in describing it with words like “real estate” or “New York real estate”. It is better to describe your advertisements with the expressions “Paterson real estate” or “Clifton real estate”.

Photo by Svilen Milev from freeimages

Be more flexible in the structure of your website. Thus, you can evolve it according to the different evolutionary strategies.
Be more rigorous in the constitution of your site: avoid pages that are too heavy, too aggressive with advertisements
Think about the general structure of your site, so that users don’t get lost, and think about links to social networks.
Think that your site must be mobile friendly, it must adapt to small screens. If you don’t know how to do it, know that WordPress is a mobile friendly website editor.


How to create your merchant website?


Customer identification

This is the first and probably the most important step. Know that the Japanese, when they want to design and sell a new product, first do a study of the market of the client country to know as much as possible these inhabitants and adapt its future product to this new market. It may happen that the Japanese manufacture a product perfectly suited to the USA and not at all to Japan.
These clients can be local, international, rich, poor, male, female, etc … Depending on the typology of the clients, SEO will adapt.


Create the site structure


For example, you can draw blocks on a sheet of paper to represent the skeleton of the site. Then you create pages, for example product pages. Do not forget the regulatory pages as the legal notices.


Create a blog


This is a place where you can write articles, news, which may interest your customers. The more interesting these articles are considered by your customers, the longer they will remain on your site, and they will transfer the link from the page to acquaintances. All this will increase the SEO of your site.


Introduced key elements of SEO
  • Introduce relevant keywords so that people find your site
  • Create HTML tags (code present in the pages but not necessarily visible by Internet users)
  • Make meta descriptions

Introduce relevant titles


Make meaningful URLs: we prefer a URL like: http://website.com/realestateillinois rather than a URL that contains a succession of numbers.



Mobile friendly


Create your site with WordPress or ask the person who made the site to make it mobile friendly. This will prevent smartphone users from viewing your site in lowercase characters.


Page size


It is considered that it makes pages of at least 1000 words so that they are properly referenced.


Differentiate from the competition


This means making competitors differently while being well referenced by your future customers.
An example: do not try to systematically correct spelling or grammatical errors in your texts. Indeed, if only 1% of people write “house” in the following way: “ouse”, this 1% of people will find your site easily.


Distribution of articles and pages


Install clickable buttons on your site that allow you to send summaries of these articles and pages to social media, which in turn can generate traffic, especially if the one who posted the article has a lot of followers.


In conclusion, there is no ideal website SEO strategy. Be aware, however, that you should not give up too quickly: Google likes sites that are older!

Nuisance at home

Real estate and property news, just for you!

When you want to buy or build a house, you want to have all the necessary comfort. But it is also useful to think of the nuisances that one can have.

There is a lot of nuisance. For example :

  • Bad orientation of the house compared to the sun
  • Leakage of water, of pipe
  • Bad smells
  • Cracks in the walls
  • Presence of rodents in the attic or walls

But if you do a search on Google, you will find by typing the word “nuisance” that the results mainly concern noise. And it is true that noise is considered by a majority of people as nuisance number 1.
What kinds of noise generate nuisances?

Some of the most common are:

  • Car or truck noises, train noise
  • Neighbors’ noises, above, below or beside
  • Aircraft noise
  • Factory sounds
  • Wind noise
  • School sounds
  • Construction noise
  • Sounds of bar or restaurant

I cited only some noise. If we had to quote them all, this post would not be enough.

In conclusion, and considering that the noise nuisance is the first disadvantage cited by the people, it would be useful if the people who have a project of purchase or construction of house make use of a specialist consultant to avoid this type of problem.

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Facebook or Google?

Real estate and property news, just for you!

We present today the list of the most visited websites in the world :

  1. Google.com
  2. YouTube.com
  3. Facebook.com
  4. Baidu
  5. Wikipedia.org
  6. reddit.com
  7. Yahoo.com
  8. QQ.com
  9. Amazon.com
  10. Taobao.com
  11. Twitter.com
  12. tmall.com
  13. vk.com
  14. instagram.com
  15. Live.com
  16. sohu.com
  17. sina.com.cn
  18. jd.com
  19. weibo.com
  20. 360.cn

Unsurprisingly, the most popular site is Google. But be careful, the numbers do not always have the value that is expected of them. For example, in this list, numbers 1 and 2 are Google and Youtube. But these two companies are part of the same company: Google LLC. So, Facebook has to be compared to Youtube and Google together, the first place in the ranking, far ahead of others.

Beware of Wikipedia which is in 5th position, but most of the traffic comes from questions asked on Google.

Interestingly, we can also note that US companies dominate this ranking. But the Chinese are not absent, even if they do not occupy the first places.

The first site is Baidu, a Chinese search engine in 4th position. But we also have QQ in 9th position, and plenty others companies. Note that the second social network after Facebook is Twitter in just 11th position, and the third is Instagram, in just 14th position.

We will regularly resume this article to make it evolve based on news.

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Google drawings with Google

Software Google drawings is part of the set of free software developed by Google and made available to the public. A constraint to benefit from this tool: you must have opened an account at Google.
This software allows you to make several vector diagrams of flowcharts, models, diagrams, concept maps to name just a few.

Where is this tool?

It is in Google drive. To summarize, this tool allows to make drawings.

I tried this tool, it is well done. We can draw:

  • Shapes (arrow, legend, equation)
  • Text boxes
  • Picture

We also have classic tools:

  • Border color
  • Filling
  • Fonts
  • Classic formatting of a text editor
  • Inserting links

We can draw quickly without initial training.

Google drawings 1
Google drawings 1

Google drawings 2
Google drawings 2

Can we draw house plans with Google drawings?

With a little patience, we can do it. But it is necessary to leave from the base because no initial tool exists like installing a window or a door. It’s a bit like Statistica and Excel. We can do statistic analyzes with Excel without having Statistica, but we have to create all the formulas.

The bottom line is that Google Drawings is a good tool, even if it’s a bit simple. Of course, we recommend our tool, archiplain, which is much more efficient. But we don’t rule out this tool for those who want to try.

Last point: it is possible to integrate the drawings you made with this tool in your Google documents. So you will no longer have to redo the drawings manually.

Are you ready to draw? So it’s up to you. And if you have some difficulties, don’t forget that you can find some nice software on this website …

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Google through time

Real estate and property news, just for you!

Google through time

We know the power of Google and all its applications. Google Timelapse is one of its applications. Google has just updated its tool and the result is very interesting. You can choose a territory, a city, Greenland, and see its evolution for 20 years. We presented you the impact of time on town planning, or the evolution of a house for 40 years. With Google, we move on to another scale.

la-1984

la-1995

la-2016

For more information, Click here!

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Ready for Hololens experience?

Real estate and property news, just for you!

Think you can live 200 years? It would be very useful because as you can witness this experience. A mold will be placed in a young tree so that a chair is formed during the slow process of tree growth. This tree will be planted in the Groninger Museum in the garden for a harvest expected in 2216! You can attend an accelerated growth process of this tree through Hololens system from Google. All know with # DDW16.

For more information, Click here!

To make a house plan : Click here !