Monthly Archives: March 2020

6 ideas to better reference your real estate website

Draw Plan

Finding a place on Google search is a goal that all web designers are looking for, especially for real estate. Better yet, being on the first page, or first link, is the assurance of having traffic to your real estate website. The problem is that big real estate sites like https://www.zillow.com/ can afford to have full-time SEO to do this job. They can also pay to have advertisements.

Photo by Alexander Kalina from freeimages

We have already offered you an article in which we explain how to improve your website with your SEO: here.

So what can you do when you are not yourself a professional SEO? Rest assured, we can do a very good SEO for a real estate site without having all the necessary diplomas.
Know that the most important thing is to have a SEO strategy. And for that, you have to know the right keywords. And you have to know your competitors.
Let’s look at these 6 ideas together to improve your real estate SEO.

1. Long-term SEO for real estate website

To do this, you must first:
– Identify your competitors on the web
– Analyze their real estate website using different tools:

  • ads.google.com
  • trends.google trends
  • alexa.com
  • SEMrush.com

Make a list of the keywords most relevant to your real estate activity. The most frequent words will not necessarily be the most interesting, such as “real estate” or “property”. You have to do long-term SEO, for example using keywords rarely used by competitors in niche markets, or keywords very often used to derive part of their traffic, or put keywords in connection with real estate but containing spelling mistakes, or fashionable subjects. Do not hesitate to make texts long enough with its keywords, if possible with the keywords at the beginning of the text. Indeed, Google likes keywords in the beginning of the text, long texts, time spent on a page and bounce rate (if the person spends little time on the page and then leaves the site, this means say that the site is not interesting).

Photo by John Byer from freeimages

2. Regularly update articles and eliminate outdated information

This is very important for Google because it shows that you regularly rework your articles to update them3. Consolidate the place of your keywords without trying to find other keywords

Do a research to see the place of your keys. If you have relatively well-placed keywords, it is better to consolidate their place than to seek to place new keywords. In addition, these well-placed keywords can lose places if you do nothing.

Photo by L. Emerson from freeimages

4. Be alert to changes to your site

If you want to change the theme or update the PHP language, this changes the characteristics of your site, in particular the loading time of your pages, which is good. But it can create a malfunction that can lower your SEO.
On the other hand, Google is very sensitive to the responsive characteristics of your real estate website. This means that the pages of your site must adapt to small screens, such as those of tablets and smartphones. If you choose wordpress to design your site, this function is naturally present.

Photo by John Boyer from freeimages

5. Request the creation of links from important websites to your real estate website

We start from a simple principle: if your real estate website is interesting, then many websites with an interest in your site will link to your website. It’s important that these websites have equally interesting content and traffic to generate interest in Google. You will therefore have to call many webmasters to ask them to link to your site. Please note, more and more websites are using the “no follow” function which tell Google not to follow these links.

6. Referencing the images of your site

Images are very important for a real estate website because they constitute a first approach to interest potential buyers. Indeed, it is the images before the text that make you want to buy real estate. But they have a major drawback: they are not referenced by Google. We must therefore put text in the attributes of the image, and if possible put keywords in these attributes.

There you have good ideas for referencing your real estate website. There are many other techniques to perform this referencing, in particular the link with social networks, blogs, tools managing comments. We will be sure to come back to this article to update it regularly.

10 free software of video conference

Draw Plan

We have been predicting the advent of video conference for a long time.
You should know that the transport of employees of companies is quite expensive. You have to pay for the transport itself, often by plane but also by train or rental car for shorter distances. However, you also have to pay for accommodation, catering and travel to the meeting place.

Photo by Gabriella Fabbri from freeimages

The video conference is very interesting because it saves all these costs. Obviously, there are often costs associated with this type of software. .

Photo by Gabriella Fabbri from freeimages

This is why we offer you a list of 10 free software to allow you to make these video conferences. Please note, in some cases, there is a free version and a paid version as archiplain.

List of free video conference software

Skype – You can make video conferences up to 50 people in free version on smartphones, tablets or PC.

Skype website: CLICK HERE

Whatsapp – Free regardless of the number of users. Usable especially on Smartphone.

Whatsapp website: CLICK HERE

Zoom – The application is free up to 100 people but the duration of the video conference does not last more than 40 minutes.

Zoom website: CLICK HERE

Hangouts meet – This service was to be removed from October 2019 but it is maintained until 2020 and free until July 01, 2020.

Hangouts meet website: CLICK HERE

Google Duo – It should soon replace Hangouts meet. It allows calls to two.

Google Duo website: CLICK HERE

Face time – Video conference application developed by Apple. You can use this service only on Iphone, Ipad and Mac.

Face time website: CLICK HERE

Instagram – This app belongs to facebook.

Instagram website: CLICK HERE

Marco polo – This application is available on the App Store and Google Play.

Marco polo website: CLICK HERE

Anymeeting – Video conference is free for up to 4 people.

Anymeeting website: CLICK HERE

Facebook Messenger – This feature allows you to have a discussion with a group by video.

Facebook Messenger website: CLICK HERE

Photo by Andrzej Pobiedzinski from freeimages

INFORMATION: in 2020, a global epidemic, also called a pandemic, occurred. The offending virus is a coronavirus which is called here COVID-19. For all those who are in a confined situation, we ask you to propagate this list of free video conference applications. Video conferencing is a very good way to continue working so as not to jeopardize the global economy while having a protective attitude towards friends and family and colleagues. Once the crisis is over, continue to use these tools because another pandemic is still possible, such as the Spanish flu. This flu raged from January 1918 to December 1920, affected 500 million people and killed tens of millions of people.

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Best free open software for windows

If you need to improve your website, design your SEO first.

Draw Plan

Developing or changing your website can be a major act in professional life. And for that, you have to be good at SEO. It’s like buying a house: do I buy it empty or already equipped with home automation? But you can’t put home automation in half, you have to do it completely, and install:

  • home automation box
  • smart thermostat
  • connected lighting
  • electrical connected sockets
  • automatic shutters
  • connected smoke detector
  • energy consumption sensor
  • motion detector
  • weather station
  • vacuum cleaner
  • refrigerators
  • washing machines

The same goes for a new website. We do this work regularly at archiplain.

Photo by luisosorio from freeimages

For your professional or personal site, you have to do it the same way.

You have to design your SEO compatible website.

This site should include features that will allow you to attract qualified traffic related to the products you offer.

SEO is therefore an essential tool in your desire to increase the web traffic that goes to your website.

Why use SEO for this?

In reality, all businesses use web marketers to improve the visibility of their web pages.

What are the reasons ?

For two main reasons. First, the vast majority of Internet users, over 90%, begin their investigations with a search on a search engine. And a sizeable majority trust a natural result more than an advertisement.

It is therefore necessary to be present on the search engines. Without them, we do not exist on the web.

What are the relevant search engines?

The idea is not to waste time in this natural referencing. From the moment Google is the most used search engine in the world. There is no need to spend time being listed on other search engines like Bing or Qwant. It is therefore a priority to be present on Google’s search pages.


How does SEO work?

First you have to understand how the Google search engine works. This is powerful software that navigates the web from clickable link to clickable link. Once inside a page, he puts it in some sort of library. When a user does a search on Google, the software does not search the results on the web. It does it in this library.

There are therefore two important things for SEO:

  • Pages of the website must be visited by this Google software
  • Ranking in the library must be done with a highest ranking possible
photo by luisosorio from freeimages

Indexing and SEO are therefore also important for your website. It means that there must be clickable links that point to the pages of your site. In addition, the content of your pages must be sufficiently interesting. Consequently you have a high ranking, with elements like a blog or relevant keywords.


SEO strategy


When designing your website, you need to think about implementing an SEO strategy.
Some things to think about regarding your desire to position your site in the first pages of Google:
Is your product local or national, even international? It changes everything. Indeed, what is the use of being listed in New York if your product is only available in San Francisco?
Is your SEO qualified? Indeed, it is not the same thing if only one person buys your product out of 1000 people who have visited the site, or if it is one in two people.
Qualifying your SEO will allow you to consider switching to paid or non-paid SEO (SEA versus SEO)

photo by Svilen Milev from freeimages


Be careful, paying $ 1000 for 1000 clicks and having a single buyer who pays for a product at $ 50 is $ 950 loss. It is better to sell more expensive products that exceed this cost of $ 1000, or to target SEO a lot more: $ 2 for two clicks and a sale at $ 50, it is much more interesting.


How to encourage Google to properly reference your site?


It is not easy because today there are more than 200 criteria in natural referencing. And the competition is doing the same thing as you. Imagine that you have managed to have a well-referenced TAG, for example the “New York real estate” TAG. When people type this expression, your site arrives on the first page of Google. Competitors can see that your site is on the first page with this expression. So they can include that phrase on the pages of their site, or they can buy that phrase from Google. Thus, each time a user types the expression “New York real estate”, an ad will appear on the Google page. It will divert a part of the customer base to them.


There is no ideal solution for your site. Either you decide to completely redo your site to integrate an SEO strategy, or you modify it in depth. In any case, if your website is poorly referenced, it must be changed in depth.
And don’t forget one thing: asking a service provider to redesign a website does not give you any guarantee that your website will be better referenced. I know of websites which are very well referenced, which have a lot of traffic, and which have been entirely made by their owner.


What are the essential elements for a good SEO strategy for your website?


Target your customers: If you sell real estate in Paterson or Clifton near New York, there is little point in describing it with words like “real estate” or “New York real estate”. It is better to describe your advertisements with the expressions “Paterson real estate” or “Clifton real estate”.

Photo by Svilen Milev from freeimages

Be more flexible in the structure of your website. Thus, you can evolve it according to the different evolutionary strategies.
Be more rigorous in the constitution of your site: avoid pages that are too heavy, too aggressive with advertisements
Think about the general structure of your site, so that users don’t get lost, and think about links to social networks.
Think that your site must be mobile friendly, it must adapt to small screens. If you don’t know how to do it, know that WordPress is a mobile friendly website editor.


How to create your merchant website?


Customer identification

This is the first and probably the most important step. Know that the Japanese, when they want to design and sell a new product, first do a study of the market of the client country to know as much as possible these inhabitants and adapt its future product to this new market. It may happen that the Japanese manufacture a product perfectly suited to the USA and not at all to Japan.
These clients can be local, international, rich, poor, male, female, etc … Depending on the typology of the clients, SEO will adapt.


Create the site structure


For example, you can draw blocks on a sheet of paper to represent the skeleton of the site. Then you create pages, for example product pages. Do not forget the regulatory pages as the legal notices.


Create a blog


This is a place where you can write articles, news, which may interest your customers. The more interesting these articles are considered by your customers, the longer they will remain on your site, and they will transfer the link from the page to acquaintances. All this will increase the SEO of your site.


Introduced key elements of SEO
  • Introduce relevant keywords so that people find your site
  • Create HTML tags (code present in the pages but not necessarily visible by Internet users)
  • Make meta descriptions

Introduce relevant titles


Make meaningful URLs: we prefer a URL like: http://website.com/realestateillinois rather than a URL that contains a succession of numbers.



Mobile friendly


Create your site with WordPress or ask the person who made the site to make it mobile friendly. This will prevent smartphone users from viewing your site in lowercase characters.


Page size


It is considered that it makes pages of at least 1000 words so that they are properly referenced.


Differentiate from the competition


This means making competitors differently while being well referenced by your future customers.
An example: do not try to systematically correct spelling or grammatical errors in your texts. Indeed, if only 1% of people write “house” in the following way: “ouse”, this 1% of people will find your site easily.


Distribution of articles and pages


Install clickable buttons on your site that allow you to send summaries of these articles and pages to social media, which in turn can generate traffic, especially if the one who posted the article has a lot of followers.


In conclusion, there is no ideal website SEO strategy. Be aware, however, that you should not give up too quickly: Google likes sites that are older!

Owning residential real estate, a good idea?

Draw Plan

Everyone will tell you: owning residential real estate is a good thing.

We could make the comparison between renting a property and buying it. Many websites have already written many articles on this subject. It is therefore not relevant on our part. First, because it is very complex as a comparison. Here are some examples of this complexity:

  • Long-term bank interest rates, 20 or 30 years.
  • Your remuneration over the long term.
  • Value of your property in the long term.

In summary, it is the word “difficulty” that comes up every time and the expression “in the long term”. So all the websites that make predictions potentially make false predictions. So, it is difficult to know if owning residential real estate is a good thing.

So what can we bring from archiplain again?

We are talking about the long term. So let’s assess the possibilities for change in the long term.
Bank interest rates can be very high in the event of renewed inflation. It can be very low in the event of an economic depression. Can we say that there is never a recession? The examples of the past demonstrate the opposite: the 2008 crisis.

Your remuneration over the long term

There is a fundamental trend of change in the paradigm of the economy. it is called the uberization of the economy. This expression comes from the company Uber which employs mainly freelancers). Because of uberization, people’s wages are no longer fixed as before. It is therefore uncertain to calculate interest rates on the basis of unstable remuneration.

The value of a property

It can also vary over the long term:

  • fragility of the materials used
  • declaration of a new flood zone
  • presence of a problem nuclear power plant in the vicinity
  • presence of termites

How to counter all this: simple, be rich !!! So, you can have properties in several different places. You can call on many specialists in natural and artificial risks. You can go to several different countries to increase the tax risk, …

More seriously, you must consider buying a real estate as a very serious project that requires a lot of work. For example, if you fear flooding, built on a hill, at the top, you may have lightning, but no flood.

Related articles:

The 12 best real estate websites for selling a property

Draw Plan

This list is subjective but it will allow you to find sites that offer houses or apartments for sale. So, you want to know what are the 12 best real estate websites?


Here is this list:
  • Realtor.com
  • Zillow
  • Facebook
  • Century 21
  • RE / MAX
  • Homes.com
  • Redfin
  • HomeFinder
  • Craigslist
  • Coldwell Banker Realtors
  • MLS
  • Trulia

Yes, these links of the 12 best real estate websites are not clickable but you can easily find the sites by typing these names on Google.

House plan to give to one of the 12 best real estate websites
House plan to give to one of the 12 best real estate websites

Of course, this list is intentionally subjective. Its purpose is to give ideas to people who want to buy a property.
If you feel that your website should be present on this list, do not hesitate to give me your contact details and the reasons for being present.

Property on a website and for real

Once you’ve chosen a list of preferences, remember the following: A property for sale on a website is not always exactly the same when you visit it. It is necessary to choose the most critical moments: at night, at dawn, at dusk, on a windy, rainy day, at the time of an intense traffic of cars, etc …

Also remember that the images on websites are often enhanced by tools like Photoshop or Gimp.

Last thing: even if everyone tells you that this house is not for you, the only person who will pay for this house is you! And your personal tastes are not necessarily those of others. The only criterion that matters is: do you feel good in this house?

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