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6 ideas to better reference your real estate website

Finding a place on Google search is a goal that all web designers are looking for. Better yet, being on the first page, or first link, is the assurance of having traffic to your real estate website. The problem is that big real estate sites like https://www.realtor.com/ and https://www.zillow.com/ can afford to have full-time SEO to do this job. They can also pay to have advertisements.

Photo by Alexander Kalina from freeimages

We have already offered you an article in which we explain how to improve your website with your SEO: here.

So what can you do when you are not yourself a professional SEO? Rest assured, we can do a very good SEO for a real estate site without having all the necessary diplomas.
Know that the most important thing is to have a SEO strategy. And for that, you have to know the right keywords. And you have to know your competitors.
Let’s look at these 6 ideas together to improve your real estate SEO.

1. Long-term SEO for real estate website

To do this, you must first:
– Identify your competitors on the web
– Analyze their real estate website using different tools:

  • ads.google.com
  • trends.google trends
  • alexa.com
  • SEMrush.com

Make a list of the keywords most relevant to your real estate activity. The most frequent words will not necessarily be the most interesting, such as “real estate” or “property”. You have to do long-term SEO, for example using keywords rarely used by competitors in niche markets, or keywords very often used to derive part of their traffic, or put keywords in connection with real estate but containing spelling mistakes, or fashionable subjects. Do not hesitate to make texts long enough with its keywords, if possible with the keywords at the beginning of the text. Indeed, Google likes keywords in the beginning of the text, long texts, time spent on a page and bounce rate (if the person spends little time on the page and then leaves the site, this means say that the site is not interesting).

Photo by John Byer from freeimages

2. Regularly update articles and eliminate outdated information

This is very important for Google because it shows that you regularly rework your articles to update them3. Consolidate the place of your keywords without trying to find other keywords

Do a research to see the place of your keys. If you have relatively well-placed keywords, it is better to consolidate their place than to seek to place new keywords. In addition, these well-placed keywords can lose places if you do nothing.

Photo by L. Emerson from freeimages

4. Be alert to changes to your site

If you want to change the theme or update the PHP language, this changes the characteristics of your site, in particular the loading time of your pages, which is good. But it can create a malfunction that can lower your SEO.
On the other hand, Google is very sensitive to the responsive characteristics of your real estate website. This means that the pages of your site must adapt to small screens, such as those of tablets and smartphones. If you choose wordpress to design your site, this function is naturally present.

Photo by John Boyer from freeimages

5. Request the creation of links from important websites to your real estate website

We start from a simple principle: if your real estate website is interesting, then many websites with an interest in your site will link to your website. It’s important that these websites have equally interesting content and traffic to generate interest in Google. You will therefore have to call many webmasters to ask them to link to your site. Please note, more and more websites are using the “no follow” function which tell Google not to follow these links.

6. Referencing the images of your site

Images are very important for a real estate website because they constitute a first approach to interest potential buyers. Indeed, it is the images before the text that make you want to buy real estate. But they have a major drawback: they are not referenced by Google. We must therefore put text in the attributes of the image, and if possible put keywords in these attributes.

There you have good ideas for referencing your real estate website. There are many other techniques to perform this referencing, in particular the link with social networks, blogs, tools managing comments. We will be sure to come back to this article to update it regularly.

If you need to improve your website, design your SEO first.

Developing or changing your website can be a major act in professional life. And for that, you have to be good at SEO. It’s like buying a house: do I buy it empty or already equipped with home automation? But you can’t put home automation in half, you have to do it completely, and install:

  • home automation box
  • smart thermostat
  • connected lighting
  • electrical connected sockets
  • automatic shutters
  • connected smoke detector
  • energy consumption sensor
  • motion detector
  • weather station
  • vacuum cleaner
  • refrigerators
  • washing machines

The same goes for a new website. We do this work regularly at archiplain.

Photo by luisosorio from freeimages

For your professional or personal site, you have to do it the same way.

You have to design your SEO compatible website.

This site should include features that will allow you to attract qualified traffic related to the products you offer.

SEO is therefore an essential tool in your desire to increase the web traffic that goes to your website.

Why use SEO for this?

In reality, all businesses use web marketers to improve the visibility of their web pages.

What are the reasons ?

For two main reasons. First, the vast majority of Internet users, over 90%, begin their investigations with a search on a search engine. And a sizeable majority trust a natural result more than an advertisement.

It is therefore necessary to be present on the search engines. Without them, we do not exist on the web.

What are the relevant search engines?

The idea is not to waste time in this natural referencing. From the moment Google is the most used search engine in the world. There is no need to spend time being listed on other search engines like Bing or Qwant. It is therefore a priority to be present on Google’s search pages.

How does SEO work?

First you have to understand how the Google search engine works. This is powerful software that navigates the web from clickable link to clickable link. Once inside a page, he puts it in some sort of library. When a user does a search on Google, the software does not search the results on the web. It does it in this library.

There are therefore two important things for SEO:

  • Pages of the website must be visited by this Google software
  • Ranking in the library must be done with a highest ranking possible
photo by luisosorio from freeimages

Indexing and SEO are therefore also important for your website. It means that there must be clickable links that point to the pages of your site. In addition, the content of your pages must be sufficiently interesting. Consequently you have a high ranking, with elements like a blog or relevant keywords.

SEO strategy

When designing your website, you need to think about implementing an SEO strategy.
Some things to think about regarding your desire to position your site in the first pages of Google:
Is your product local or national, even international? It changes everything. Indeed, what is the use of being listed in New York if your product is only available in San Francisco?
Is your SEO qualified? Indeed, it is not the same thing if only one person buys your product out of 1000 people who have visited the site, or if it is one in two people.
Qualifying your SEO will allow you to consider switching to paid or non-paid SEO (SEA versus SEO)

photo by Svilen Milev from freeimages

Be careful, paying $ 1000 for 1000 clicks and having a single buyer who pays for a product at $ 50 is $ 950 loss. It is better to sell more expensive products that exceed this cost of $ 1000, or to target SEO a lot more: $ 2 for two clicks and a sale at $ 50, it is much more interesting.

How to encourage Google to properly reference your site?

It is not easy because today there are more than 200 criteria in natural referencing. And the competition is doing the same thing as you. Imagine that you have managed to have a well-referenced TAG, for example the “New York real estate” TAG. When people type this expression, your site arrives on the first page of Google. Competitors can see that your site is on the first page with this expression. So they can include that phrase on the pages of their site, or they can buy that phrase from Google. Thus, each time a user types the expression “New York real estate”, an ad will appear on the Google page. It will divert a part of the customer base to them.

There is no ideal solution for your site. Either you decide to completely redo your site to integrate an SEO strategy, or you modify it in depth. In any case, if your website is poorly referenced, it must be changed in depth.
And don’t forget one thing: asking a service provider to redesign a website does not give you any guarantee that your website will be better referenced. I know of websites which are very well referenced, which have a lot of traffic, and which have been entirely made by their owner.

What are the essential elements for a good SEO strategy for your website?

Target your customers: If you sell real estate in Paterson or Clifton near New York, there is little point in describing it with words like “real estate” or “New York real estate”. It is better to describe your advertisements with the expressions “Paterson real estate” or “Clifton real estate”.

Photo by Svilen Milev from freeimages

Be more flexible in the structure of your website. Thus, you can evolve it according to the different evolutionary strategies.
Be more rigorous in the constitution of your site: avoid pages that are too heavy, too aggressive with advertisements
Think about the general structure of your site, so that users don’t get lost, and think about links to social networks.
Think that your site must be mobile friendly, it must adapt to small screens. If you don’t know how to do it, know that WordPress is a mobile friendly website editor.

How to create your merchant website?

Customer identification

This is the first and probably the most important step. Know that the Japanese, when they want to design and sell a new product, first do a study of the market of the client country to know as much as possible these inhabitants and adapt its future product to this new market. It may happen that the Japanese manufacture a product perfectly suited to the USA and not at all to Japan.
These clients can be local, international, rich, poor, male, female, etc … Depending on the typology of the clients, SEO will adapt.

Create the site structure

For example, you can draw blocks on a sheet of paper to represent the skeleton of the site. Then you create pages, for example product pages. Do not forget the regulatory pages as the legal notices.

Create a blog

This is a place where you can write articles, news, which may interest your customers. The more interesting these articles are considered by your customers, the longer they will remain on your site, and they will transfer the link from the page to acquaintances. All this will increase the SEO of your site.

Introduced key elements of SEO
  • Introduce relevant keywords so that people find your site
  • Create HTML tags (code present in the pages but not necessarily visible by Internet users)
  • Make meta descriptions

Introduce relevant titles

Make meaningful URLs: we prefer a URL like: http://website.com/realestateillinois rather than a URL that contains a succession of numbers.

Mobile friendly

Create your site with WordPress or ask the person who made the site to make it mobile friendly. This will prevent smartphone users from viewing your site in lowercase characters.

Page size

It is considered that it makes pages of at least 1000 words so that they are properly referenced.

Differentiate from the competition

This means making competitors differently while being well referenced by your future customers.
An example: do not try to systematically correct spelling or grammatical errors in your texts. Indeed, if only 1% of people write “house” in the following way: “ouse”, this 1% of people will find your site easily.

Distribution of articles and pages

Install clickable buttons on your site that allow you to send summaries of these articles and pages to social media, which in turn can generate traffic, especially if the one who posted the article has a lot of followers.

In conclusion, there is no ideal website SEO strategy. Be aware, however, that you should not give up too quickly: Google likes sites that are older!