Looking for what can make the difference to sell your house or apartment?
Of course, we can say that what makes the difference is the price of the living space, the size of the property, its cleanliness, the white walls, its insulation, the absence of noise, etc … You will find these arguments in all blogs that talk about real estate.
But selling or not selling often depends on small details.
Here are the 5 criteria that will make a good sale:
Leisure around the house: all that is of interest in the region should be described, hiking, skiing, cinema, theater, games, remarkable landscape, castles, bike, etc …
Seasonal Activities: If your house is in a ski resort, you may think that the winter (for skiing) and summer (for hiking) periods will be profitable, but the inter seasons like spring or summer autumn can take place in the rain …
Special house: anything that can make your home different from the others: the morning sun in the kitchen, the movie room, the gym, the ceilings where you can hang ropes to play sports, the bed that enter a wall, …
The equipment of the house: the washing machine with a large volume, the special oven pizza, home automation, security alarm, …
The catering: all the places where one can eat well around the house, restaurant, pizzerias, creperie, etc … and their opening hours. I know a couple of people who bought a rather expensive house, first because it has beautiful finishes, but also because they can take their little black coffee on foot every morning not far away.
Here is an activity that is widespread in the United States and much less in Europe: home staging. We can consider this as real estate marketing. The goal is to value a property to sell or rent.
We consider that a sale is made in the first moments of the visit. The first impression is therefore essential. Buyers must be able to imagine themselves in the house that will become their place of life. Several problems can appear:
House too old and damaged, except for those who want to renovate but offer a price too low
House without furniture and decoration that gives the impression that no one has lived inside
House with too much decoration, too personalized
To avoid these three problems, home staging, which appeared in the United States in the 1970s, has become an almost unavoidable practice. First proposed by professionals of the decoration, it is proposed more and more by the real estate agents. Thus, real estate agents can earn a sales commission on the house while saving time on the sale and why not make a profit on home staging benefits.
Let’s talk price: home staging rarely exceeds 5% of the sales price. But that allows two things:
Speed up the selling time
Increase the selling price, sometimes from 10 to 20%.
What should be done for home staging?:
Clean the house or apartment
Mowing the lawn and trimming the hedges
Repaint the walls in a neutral color, if possible white
Remove as much furniture as possible and leave only those who showcase the house
Repairing minor damage, such as a broken electrical outlet, a small hole in a wall, a bulb that does not work
Thoroughly clean the bathroom and toilets
Air the house or apartment before visits to feel fresh and eliminate odors
Then, make a plan of house or apartment on a software like archiplain and offer a free access to your customers who will be able to put their furniture and decorations in this accommodation.